One of the best ways in which a business can reach its target market is through the use of social media. That much is a given.
Having a fan page for your business is a key step in reaching your prospect market. You should also be cautious on what you post if you want your readers to keep visiting your page. If the content isn’t relevant, then you will lose your target because they won’t gain anything helpful or informative from your page.
To keep track of your page, your fan page is equipped with Facebook Insights, which essentially is an analytic tool which is available for free, will help you better understand your audience.
The analytic tool helps you in measuring the impact of your business page. It also helps you interact freely with your audience and understand their responses to your content and explains their behavior with your page.
The Reason to Use Facebook Insights
Facebook has over a billion users who use it on daily basis meaning that it can quickly be used help you target your potential customers and current audience.
The algorithm used in the platform makes it possible for you to easily connect with your audience. It will prioritize the content you post which is relevant to your audience.
To reach that audience, you will have to make use of Facebook Insights. It does provide metrics or analytics which will help you determine whether the page offers the right content to the target audience. It allows you to see which posts have better interaction than others.
In this blog, you are going to learn how this tool plays a greater role for your social media marketing and strategy.
Steps to Using Facebook Insights
The first step to access this tool is to click on “Insights” when you are on your Facebook business page.
Here, you will be provided with a new page which shows:
1.Page Likes: This one shows the people that have liked your page for the last week.
2.Post Reach: The number of those who viewed your posts for the last week.
3.Engagement: It shows the people who did engage with your content for the last week. This includes the likes, how many people shared and also commented.
This information will generally show you how your page is progressing.
Here is more detailed info on what the above categories contain:
3 different metrics are enlisted here and they are:
•Total Likes: It shows the number of new likes your page has gotten for the last 28 days.
•Net Likes: It shows only new likes without the unlike numbers.
•Where the Likes Happened: Did it come from page suggestion or where a person directly visited the page? Is it from desktop or mobile? Here, you will be able to know what the greatest source of new likes is. Is it a Facebook ad campaign or a post? By knowing this, you will be able to maximize on its use so as to get more and more likes.
This shows how people reacted your posts. It has 4 metrics which are “Post Reach”, “Likes, Comments and Shares”, “Hide, Report as Spam and Unlikes” and finally “Total Reach”.
The “Hide, Report as Spam and Unlikes” options will show the number of people who were negative to your post. When this happens, it’s great to review what information was contained within those posts so that you can better ensure that future posts will not have the same reaction.
The “Total Reach” shows the people who might have viewed your post. You can also select the time period on what people viewed on specific dates. When you are able to see posts which people liked, then you can think of similar type posts for future posting.
Visits: This one shows people who are visiting your page and also where they are from. It will also show people who accessed your page from a different website outside Facebook. This is labeled External Referrers.
Posts: This one has 3 metrics which are “When Your Fans are Online”, “Post Type” and “Top Posts from Pages You Watch”. At “Top Posts from Pages You Watch” you will be able to see how your competitors are able to reach their target market. What content do your fans like and which kind of posts do they engage with the most? This is a great tool to ensure you are providing your audience with content that is relevant to them.
Video: You will be able to see how people interacted with the video posts you have done. For example, you will be able to view what your “Top Videos” are together with “Video Views”.
In conclusion, whenever you are able to review all of the information contained within your Insights, you will be able to know your “real” audience and what type of content they like the most.
This way you will be able to sell your brand to your target market more effectively.