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A closer look at the value of Video Marketing for Small Business

November 11, 2017

 

Some people view video marketing as a luxurious and expensive type of marketing that is only used by big brands . What they fail to understand is the importance of video marketing in small businesses. It is worth noting down that online video accounts for approximately 50% of the mobile web traffic. This article clearly looks at the value of video marketing for small businesses.

So why should you go for video marketing? A video takes up the entire screen and guarantees that you have the full attention of the visitors. Most customers tend to lose focus when reading a lot of texts. A video saves time and utilizes very little time to get a particular message across.

A video helps in increasing your brand's trust. This means that a video can easily outline the benefits of your product in a manner that can easily be understood. A recent study conducted by Forbes clearly shows that approximately 59% of executives prefer to watch a video than to read a text ad.

A video is a tool that assists you in building a long lasting relationship with your audience. When creating content for your video, always try to ensure that you create a relationship with your audience rather than just trying to sell your product to them.

Is Video Marketing Complicated and Expensive?

Video marketing doesn't have to be time consuming or expensive for it to be successful. You can actually use a camcorder or your smartphone to create a high quality video that is relevant.

Why Should You Use Video Marketing For Your Small Business?
- It increases the amount of time that people spend on your website.
- Plays a major role in increasing your search ranking.
- It also helps in improving your email campaigns.
- Video marketing is also responsible for making purchase decisions. Approximately 90% of shoppers find videos useful and directly responsible for most of their purchase decisions.
- Videos are also an amazing return of investment.
- Video marketing also helps your business in creating brand awareness.

Tips For Small Businesses In Video Marketing

  • Always try to link back your videos to your business website. You can also add a call to action to try and attract more audience.

  • Try as much as possible to keep your videos short. Try to use a short video clip that is straight to the point. A 2 minute video clip is more effective than a 15 minute clip.

  • Always try to show your personality by being true to your business and what makes it unique.

  • Try to add some value to your video. A person should either be entertained or learn something new each time they watch your videos.


Tools You Can Use To Make Good Videos

  • Animaker

  • Moovly

  • Windows movie maker

  • VideoSpark

  • Biteable

  • Quik


These are some of the tools that can help you create high quality videos that will help you market your brand at ease, but there are many more out there on the market.

Conclusion 

Video marketing is now widespread and more affordable. Advancements in technology have made it quite easy for this form of marketing to spread globally. Video marketing is a more efficient way to market your products since humans are always attracted by moving images rather than static ones. It also accomplishes what traditional market strategies are unable to provide.

 

Here at South West Sydney Virtual Assistant, we assist our clients with creating video ads for their business. If you’d like to find out more about this service, why not get in touch with us today to see what we can do to help boost your brand.

 

 
About Carlene Cardona-Elvy: Carlene is the owner of South West Sydney Virtual Assistant. Based in the South West of Sydney her professional team of virtual assistants provide a full range of services to help small to medium sized business owners with day to day tasks, giving you, the business owner, the opportunity to work on your business as opposed to in your business.

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